Calne-based genealogy company, Family Wise, has been named as one of the UK’s 100 most inspiring small businesses for 2025.
Family Wise, founded by Kirsty Gray and based on Calne High Street, has been selected for the national SmallBiz100 list, which highlights some of the country’s most innovative and admired independent firms in the run-up to Small Business Saturday on 6th December.
Small Business Saturday, now in its twelfth year, is the UK’s biggest campaign to encourage people to support local and independent businesses during the busy autumn and festive shopping season.
Kirsty said she was delighted to see Family Wise recognised: “We’re delighted to have been selected this year as one of many amazing UK small businesses as part of this annual campaign. We are an unusual High Street business! We take pride in being part of our community in Calne and also nationally and internationally in showing that heritage plays an important role in our everyday lives.”
As part of the celebrations, Family Wise will be featured on the campaign’s national platforms on Monday 22nd September. On Small Business Saturday itself, the firm will open its office to visitors, with a chance to meet the team, take advantage of special promotions, and hear some of the remarkable family stories they’ve uncovered over the past 13 years.
Michelle Ovens CBE, Director of Small Business Saturday UK, said: “Small businesses are the nation’s favourite businesses – bringing immeasurable value to our local communities and powering the wider economy. Firms like Family Wise represent some of the UK’s most-loved small businesses.”
Last year the campaign attracted support from the Prime Minister, the Mayor of London and the Chancellor of the Exchequer, while more than 90% of councils also took part.
More details about the 2025 SmallBiz100 can be found at smallbusinesssaturdayuk.com.
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