Wiltshire Council has today (Monday 21 November) launched a new campaign to combat fly-tipping in the county.
The striking campaign, which builds on the success of the council's hard-hitting We're Targeting Fly-tippers (WTF) branding, focuses on three key areas: warning people of the penalties of fly-tipping including unlimited fines, prosecution and seized vehicles; encouraging residents to report fly-tipping; and educating and informing people about how they can safely and legally dispose of their waste, particularly highlighting the dangers of using 'tip run' style social media advertisements.
The campaign is part of the council's investment of an extra £150,000 each year for the next three years into tackling fly-tipping and environmental crime in the county. The bulk of this funding is being spent on more officers and equipment such as state-of-the-art cameras to catch these environmental criminals in the act.
Cllr Dr Mark McClelland, Cabinet Member for Transport and Waste, said: "We're serious about tackling fly-tipping here in Wiltshire, and that's why we've launched our new We're Targeting Fly-tippers campaign, which builds on the success of this eye-catching brand.
"We have made a significant investment into tackling fly-tipping over the next three years, with most of this funding being used for more officers and equipment to catch offenders in the act.
"Thanks to the hard work of our dedicated enforcement team, we have had some excellent results in catching fly-tippers in Wiltshire during the past year, and this investment will help us to build on that, to prosecute more offenders, to educate people about how to safely and legally dispose of their rubbish, and to ultimately see the blight of fly-tipping decrease in Wiltshire.
"As set out in our business plan, we're committed to tackling fly-tipping and environmental crime in our beautiful county, and our message is clear: We're Targeting Fly-tippers."
To find out more about how to report fly-tipping and how to prevent fly-tipping in Wiltshire, people can go to: www.wiltshire.gov.uk/fly-tipping
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