The publication of a Freedom of Information request has revealed that school leaders approved a £20k spend on rebranding The John Bentley school to Kingsbury Green Academy.

JBS jason tudor calne educatio In 2018 Ofsted rated The John Bentley school as ‘requires improvement’ in categories of effectiveness of leadership, quality of teaching, behaviour and welfare, 16-19 study programmes and outcomes for pupils. Following this, a new leadership system was put in place and the school enjoyed greatly improved GCSE results with a 10% increase in good grades for English and mathematics.

The school have now partnered with The Royal Wootton Bassett Academy, the only school in the area with a grade of ‘Outstanding’ and in February this year, the school announced their new name and branding would be Kingsbury Green Academy.

In the Freedom of Information request response, Headteacher Jason Tudor said: "The work is not being completed by an agency. The independent brand consultant is Katie Bell. Katie currently provides some design guidance etc for RWBAT and it therefore made sense for us to use her due to Trust continuity and also the fact that she is outstanding value."
The costs detailed are:

Website design - £3750
Branding consultancy - £6000
New school signage - £8500
Printing and stationary - £2500
Photography - £500
New lanyards, hi-vis jackets etc - £1360
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The cost of the new school uniform is estimated to be around £19K, however the school have invited local businesses to sponsor this purchase.

Each current student will be provided with the basic components of the new uniform.